Huawei's Harmony Intelligent Mobility Alliance (HIMA) is launching its fifth EV brand, "Shangjie," in partnership with SAIC Motor. A camouflaged test vehicle, likely a mid-size to large SUV, has been spotted, with the first model expected to target the mainstream market priced between 150,000 to 250,000 yuan.The "Shangjie" will feature advanced technologies, including Huawei's HarmonyOS and Qiankun ADS for intelligent driving, and will offer both range-extended and pure electric options. The model is set to debut in fall 2025, supported by a significant investment from SAIC.